Newgate Fred Alarm Chocolate Black – Reverse Dial Mid-Century Modern Alarm Clock | Chocolate BlackA mid-Century modern alarm clock in ‘Chocolate Black’.A matt silicone-finish barrel case rests on angled legs, with a minimalist petrol blue marker dial and digital beep alarm.Known as silent sweep in the industry, the hands move in a constant sweeping motion rather than a stepped tick. So you wont hear any ticking but if your hearing is particularly sensitive in a completely silent room you may hear a very quiet whirring.